A story-driven growth course for dental practices

Grow topline revenue. Your existing clinic. Three multipliers. A couple of months. Multiple opportunities.

You take over Floss Angeles Dental: a good practice that hasn't grown in three years. Costs are up, the schedule is full, and you work five days for the same money. This is the year you change that: more profit, more time, or even both. There are three ways to multiply your growth, and all three combined they compound.

Walk through the practice
Floss Angeles Dental: a white Spanish Colonial building with a neon sign, fountain and palms at sunset
The Triple Multiplier

There are three ways to grow your practice revenue.

Google Ads, treatment acceptance, hygiene recall, membership plans, no-shows, phone conversion. Every tactic you have ever been sold lives under one of three multipliers. The course gives each one a room in your practice.

Multiplier 1

More Patients

Acquire, convert, retain, reactivate. Acquiring 100 patients while losing 100 isn't growth.

×
Multiplier 2

More Value per Visit

Diagnose, present, complete, and keep appropriate care in the practice. Not "sell more dentistry".

×
Multiplier 3

More Visits per Patient

Recall, reappointment, perio protocols, membership. The least appreciated multiplier, because it touches every active patient.

The effects compound rather than add. Improve all three a little and the result is bigger than the sum. That is the whole course in one sentence, and the Ledger lets you feel it.

Run your Triple Multiplier
Five modules · 22 episodes · about 4.5 hours

Every module is a room in Floss Angeles Dental

Each episode is a short story set in the practice, followed by the lesson it was built to teach. You watch, you decide, the Ledger moves, and you leave with a procedure you can use on Monday.

The back office at night: a shoebox of reports, a monitor glowing cyan, neon light under the doorTHE BACK OFFICE
MODULE 1

Understand Your Growth Engine

Build your baseline and your Same Store Growth Scorecard.

With Grace Lin, office manager

  1. 1.1The ShoeboxLearn: what same-store growth is and why total revenue growth hides it. Pick your goal for the year.
  2. 1.2Who Is Actually Here?Learn: define an active patient; retention and new-patient growth as flows, not stocks.
  3. 1.3Twenty-Five a MonthLearn: revenue per patient, revenue per visit, visits per active patient; the Leaky Bucket.
  4. 1.4The Empty Third ChairLearn: capacity utilisation and why growth rarely needs more chairs.
  5. 1.5The First QuarterlyOutput: your own Same Store Growth Scorecard, three multipliers at 0%.
The reception: a curved desk with two phones under the neon sign, pink armchairs, the fountain and convertible through the open doorsTHE FRONT DESK
MODULE 2

Grow Your Patient Base

Multiplier 1 · Acquire → Convert → Retain → Reactivate.

With Maya Reyes, marketing, and Grace

  1. 2.1The BillboardLearn: marketing effectiveness, cost per new patient, reviews and reputation.
  2. 2.2Ten CallsLearn: call conversion, lead-to-appointment rate, online booking.
  3. 2.348 In, 44 OutLearn: new-patient retention, first-visit experience, no-shows.
  4. 2.4The Dormant 600Learn: dormant-patient reactivation and the ethics of outreach.
  5. 2.5Screening NightLearn: referral generation and patient experience as a growth channel.
The operatory at golden hour: a magenta dental chair under the lamp, arched window onto palms, neon sign on the wallTHE OPERATORY
MODULE 3

Increase Revenue per Visit

Multiplier 2 · Help more patients complete the treatment they need, here.

With Dr. Daniel Hart, senior dentist, and Marcus Bell, treatment coordinator

  1. 3.1The Unsaid DiagnosisLearn: diagnosis consistency, co-diagnosis with intra-oral cameras, under-diagnosis vs. overtreatment.
  2. 3.2Three Patients, Three NosLearn: case presentation and case acceptance as a trust metric; same-day treatment.
  3. 3.3Three Ways to PayLearn: financing and payment options, insurance vs. private-pay mix, pricing.
  4. 3.4The Implant That LeftLearn: specialty leakage, internal referrals, procedure mix.
  5. 3.5Ninety SecondsLearn: the hygiene-to-doctor handoff, unscheduled treatment, elective care done right.
  6. 3.6The Second QuarterlyOutput: Multiplier 2 on your Scorecard and a treatment-completion plan.
The phone booth: the curved reception desk with two phones under the neon signTHE PHONE BOOTH
MODULE 4

Increase Visit Frequency

Multiplier 3 · Small moves that touch the whole active patient base.

With Emma Sorensen, lead hygienist

  1. 4.1The Sticky-Note WallLearn: recall effectiveness vs. reappointment; pre-booking at checkout.
  2. 4.2Every Six MonthsLearn: perio protocols and clinically appropriate maintenance intervals.
  3. 4.3The Monday ListLearn: unscheduled treatment and treatment completion as a weekly ritual.
  4. 4.4The Breakfast ClubLearn: in-house membership plans for uninsured patients.
  5. 4.5The Empty ChairLearn: cancellation and no-show reduction, reminder cadence, recall automation with a human voice.
The owner's office at dusk: a whiteboard with three numbers multiplied, a gold ledger on the desk, Fridays circled on the calendarTHE OWNER'S OFFICE
MODULE 5

Compound the Multipliers

The reveal: three modest wins multiply, and profit grows faster than revenue.

With Jonas Weber, your accountant, and the whole team

  1. 5.1The WhiteboardLearn: why 1.10 × 1.10 × 1.10 is 1.331, not 1.30; where your practice has the most headroom.
  2. 5.2Your Twelve MonthsOutput: your Triple Multiplier Growth Plan, built on your own numbers.
  3. 5.3What the Profit DidLearn: operating leverage: same-store growth on a mostly fixed cost base, and what it means for EBITDA.
  4. 5.4FridaysChoose: take the growth as income, as a shorter week, or as a stronger practice. Three endings.
Interactive · The Ledger

Turn the three dials

This is the in-game screen every episode runs on. Start with Floss Angeles Dental's numbers or type your own. Nothing you enter leaves this page.

THE LEDGER · FLOSS ANGELES DENTAL12-MONTH PLAN
Multiplier 1 · Active patients+8%
Today active patients → 2,160
Multiplier 2 · Revenue per visit+6%
Today $ per visit → $302
Multiplier 3 · Visits per patient+7%
Today visits/yr → 2.25
Your biggest opportunity

Your Triple Multiplier
+22.5%
1.08×1.06×1.07=1.225· same-store, no new location
If they added up
+21.0%
Because they multiply
+22.5%
+1.5 pts compounding bonus
Revenue today
$1.197M
→
In 12 months
$1.466M
Take it as money+$269k

extra revenue per year, on a cost base that barely moves.

Take it as time4.1 days

per week for today's revenue, instead of five.

The cast

Every mentor is right about one thing and wrong about another

The team at Floss Angeles Dental. Each mentor owns one multiplier, and each has a blind spot that teaches the counter-lesson.

The player: a practice owner at sunset on a palm-lined boulevard, face hidden
?
Player · Owner

Dr. You

You. Owner of Floss Angeles Dental. You pick the goal in Episode 1.1: more income, a four-day week, or both.

Grace Lin, office manager, dark hair, leaning on a convertible at sunset
Office manager · Module 1

Grace Lin

Fourteen years at the front desk. Voice of the Ledger. Blind spot: how it has always been done.

Maya Reyes, marketing, locs tied back, shoulder bag, neon signs behind her
Marketing · Module 2

Maya Reyes

Runs campaigns for half the practices in town. Measures leads, never retention.

Dr. Daniel Hart, senior dentist, silver hair, white shirt, on the boulevard at sunset
Senior dentist · Module 3

Dr. Daniel Hart

Thirty-five years chairside, selling his practice next door. Never learned to delegate.

Marcus Bell, treatment coordinator, arms crossed, leaning on a car under neon
Treatment coordinator · Module 3

Marcus Bell

Hired in Module 3. Makes paying possible; tempted to make it pushy.

Emma Sorensen, lead hygienist, blonde, freckles, hand on hip at sunset
Lead hygienist · Module 4

Emma Sorensen

Queen of Hygiene Heights. Runs recall from a wall of sticky notes.

Jonas Weber, accountant, brown hair, white shirt, hand in pocket on the boulevard
Accountant · Module 5

Jonas Weber

Your accountant. Runs the quarterly reviews and shows you what the profit did.

Waitlist

Pick a room.

The course opens with Module 1 and the Ledger. Join the list and we'll send the Same Store Growth Scorecard template the day it goes live.

Waitlist only. No spam. For owners, managers and team members of existing dental practices.